7 Sureshot Ways to Attract & Retain Top Talent in a Company

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In a bid to attract and retain top talent in the modern era, companies that fail to adhere to the changing corporate world might be left behind. Not so long ago, the world was undergoing the Great Resignation, where employees across sectors chose to walk out on their employers. This increased the hunt for talented and skilled employees across the globe.

However, as employers continue to fill the gap left behind by old employees, they should also think of why employees leave in the first place. The mere fact of advertising job vacancies and bringing new employees on board is not the right thing to do. Especially, when the company is registering an increasing rate of employee attrition.

With a talented, dedicated, and motivated new hire onboard, a company is more likely to succeed. Not only that, the company is in a better position to cut recruitment costs, narrow skill gaps, and grow with competent employees.

With that, it is right to say that employee attraction and retention strategies matter considerably to an organisation. They not only offer HR managers breathing space but allow an enterprise to grow competitively. This blog looks at some of the best things a company can do to attract and retain top talent.

1. Improve Onboarding & Orientation Exercises

First impressions also matter in talent search and acquisition! Apart from the luring job advertisements, there has to be a reason for a new hire to work with you for a lengthened period of time. Without a doubt, onboarding and orientation processes are cornerstones of retaining competent hires.

As an HR manager or team leader, make the new hire fall in love with your company. Offer gestures that help new hires believe they’re in the right place. There are many things HRs can consider to offer a lasting impression on a new hire.

These can include explaining the company culture to the new hire, assigning a mentor to the new hire on the first day, or a helper to offer the required guidance. An HR can put a post on a company’s social media handle welcoming the new employee.

Additionally, an HR can engage the new employee in different activities. For example, introducing the new employee to the different departments, teammates, and management. Also, as an HR, you can consider group lunches and coffee breaks to help the employee feel at home.

Onboarding experiences matter a lot to new hires as they offer a glimpse of what a company is all about. A friendly and warm welcome can influence an employee’s subsequent decisions dimensionally.

2. Consider a Hybrid Work Culture

When employees work in-office and remotely where necessary, this improves their working experiences. Generally, they feel cared for and valued. Ever since the pandemic, up to 65% of employees had second thoughts about the place work should hold in their lives.

With that, the corporate realm has changed considerably with hybrid work culture becoming part of the new normal. For that, many employees expect organisations to be flexible. Hybrid workplace models include in-office and remote work. These work models allow employees to either choose work from home or in-office.

However, for many companies, there are days that all employees must work from the office. Such flexible work arrangements including working hours not only attract more employees but also help in retaining them. Precisely, hybrid work models offer more freedom to employees which allows them to attain a work-life balance.

Besides that, fostering flexibility in the workplace serves as a support system for employees. It generally eliminates lengthened commuting hours and time wastage. It also helps employees work within zones that optimise their creativity and productivity. Through this, a hybrid work culture also helps a company to attract competent talent across regions.

3. Provide Competitive Perks & Compensation

Although there are other significant factors in attracting and retaining top talent, salary packages, and perks remain crucial. Compensation and perks are two different things. Compensation packages mean salaries whereas perks take the form of anything that can help an employee perform a job better.

Precisely, perks like raises, gym memberships, discount travel fares, or a company car are key catalysts to igniting employee motivation on a job. For some reason, an employee may decide to stay on a job because it provides competitive pay and attractive perks.

Good salaries and perks help employees to meet their daily needs and have a comfortable living. Besides that, paying employees well motivates them to work more and better. It also pushes them to go the extra mile.

However, a tight pay scale may frustrate an employee in many ways causing them to search for better opportunities somewhere else. Moreso, the lack of pay transparency is another concern that matters to employees.

Therefore, try to develop a competitive compensation strategy that can make your employees feel happy and empowered. This will help your company attract the best talent in the market.

4. Foster a Positive Work Environment

Company goals are attained through employees. But how can an organisation achieve its short and long-term goals without providing a friendly working atmosphere?

One of the major triggers for remote work these days is a negative work environment. Negative work environments affect employees mentally and emotionally which in the long run affects their work quality and well-being. Also, organisational structures have a huge influence on employees.

A rigid organisational structure may negatively impact employee experiences causing them to look for alternatives where their voices can be heard. Also, toxic work environments impact employees dimensionally. Any good work environment must be characterised by a clear pathway through which a company may attain its objectives.

Also, employees must be involved in the decision-making processes to give them a perception that their views matter. If you wish to attract and retain top employees, then make sure that your work environment isn’t characterised by favouritism, bias, and poor leadership.

Therefore as an HR professional or manager try to provide a good working atmosphere characterised by the necessary resources, care for employees, and respect.

5. Invest in Wellness Programs

In today’s changing and competitive era, introducing wellness programs in your organisation can improve employee retention. Although employees may be well paid, they feel much valued when an employer invests in their welfare.

To put it simply, employees spend a lot of time at their jobs and this can impact their well-being dimensionally. Happy and healthy employees not only bond well but work collaboratively to attain company goals. As much as you may rely on employee engagement, consider introducing your employees to relevant wellness programs.

These may include fitness and gym memberships, community service activities, free lunch, and mental health assistance. You can also consider providing employees with actionable stress management tips during weekly meetings for them to deal with stress and burnout.

Employers are tasked with keeping their employees healthy, safe, and productive. Yet unmotivated and unhappy employees can slow down company progress also leading to increased operational costs. This also makes employees leave within a short period.

6. Offer Mentorship Programs

Modern employees join organisations with the major goal of deploying their skills and attaining better capabilities. However, a job with no career development possibilities can easily trigger employees to find their way out.

Mentors play a key role in the life of new joiners and with that, assigning a mentor to a new employee can make a difference in their experiences. Since they spend more time with the mentees, mentors can help new employees understand the company culture and the dos and don’ts among others.

Also, mentors can help new employees fit in seamlessly and this can offer job satisfaction helping an organisation retain top talent.

7. Build Your Brand on Social Media

For the right job seekers to find you, you may have to build your company’s social media presence. Social media and search engines have become a go-to when looking for good companies. With that, you may have to build your organisation’s social presence in case you hadn’t considered it.

Consider top social platforms like LinkedIn, Facebook, and Instagram to create a strong social media presence. On these platforms, you can post what your company does and its history. You can also choose to post company events like onboarding ceremonies, and company anniversaries among others.

All these can help offer an impressive picture to potential employees. This can surely help in attracting and retaining top talent.

Conclusion

In today’s competitive hiring market, recruiters must leverage effective employee retention strategies if they are to grow sustainably. Apart from offering attractive employee benefits, there are many other ways HR managers can follow to attract and retain top talent.

However, HR professionals must also plan on how to retain top talent right from the recruitment process, and onboarding throughout an employee’s experiences within an organisation. This blog lists some of the best ways to attract and retain top talent in a company. We’re sure that they can help make a difference in the hiring and retention policies and employee experiences.

Author Bio

"Doing what you love is the cornerstone of having abundance in your life." Wayne Dyer's thoughts are well suited to Kiara Miller. She has been working as a content marketing professional at 'The Speakingnerd’. Her passion for writing is also visible in the innovative joys of material she provides to her readers.